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7 books of Linda Gorchels

Long considered the most useful and insightful guide of its kind, has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development processes, intelligence-­gathering techniques (including social media), and a greater emphasis on international issues. This indispensable resource proves that the techniques and tools product managers use are similar—regardless of what industry they work in and what kind of products they manage. Simply put, this book has everything you need for superior job performance—whether you manage consumer or business-­to-­business products created by an organization that is hierarchical or horizontal. shows you how to integrate your organization’s disparate segments into a cooperative, results-­focused unit that produces satisfying products—from initial design through the postpurchase experience. If your job is to create and commercialize products, it provides the information . . .

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29 downloads

This second edition of The Product Manager's Handbook is an essential guide to success in product management. It includes practical charts, case studies, and checklists covering planning, proposals, product development, pricing, and product teams. The book has been substantially revised and has new information on the Internet as a product management tool and the future of this field.

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25 downloads

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--­and channel managers their careers. provides managers and decision makers with proven tools and go-­to-­market strategies for refining channel strategies and managing distribution relationships. Self-­assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-­provoking insights and hands-­on tactics.

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4 downloads

The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-­by-­step instructions for activities designed to monitor and assess product-­planning efforts.

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2 downloads

takes the mystery out of this field by detailing how to integrate aspects from production and coordination to value maximization into a cohesive whole, while examining key international issues, new technologies, and the financial side of product management.

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1 downloads

The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-­by-­step instructions for activities designed to monitor and assess product-­planning efforts.

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1 downloads

In a global market that is constantly evolving, you can’t expect “magic bullets” or “best practices”—or any stand-­alone business philosophy that many books and gurus offer—to guide your company through good times and bad. Instead you need to take an active role in reviewing and retooling your strategies. You need to stop thinking “business as usual.­” You need —a groundbreaking book that provides a language and multiple frameworks for how to think about and implement business model reinvention. A full-­range guide to synthesizing and applying the most up-­to-­date thinking in business today, challenges you to re-­evaluate your methods, rethink your options, and reignite your organization. Constantly challenging the mindset of “tried and true” numbers-­based solutions such as market share, financials, and metrics, Gorchels integrates both traditional concepts and cutting-­edge ideas to avoid the usual “one size fits all” approach that can stifle a company’s growth. You’ll learn how to . . .

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Books of Linda Gorchels