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What the Dog Saw
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Malcolm Gladwell

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Title: What the Dog Saw

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2237 downloads, last downloaded at March 24, 2019

ISBN: 9780316086134

What is the difference between choking and panicking? Why are there dozens of varieties of mustard-­but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20 century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves:;; and Now, in, he brings together, for the first time, the best of his writing from over the same period. Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate. "Good writing,­" Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head.­" is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.

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