May be you will be interested in other books by Joseph Michelli:

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
by
Joseph Michelli

Author:

Title: The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

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15 downloads, last downloaded at October 27, 2017

ISBN: 9780071709781, 9780071477840

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,­000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-­all at the same time. contains a robust blend of home-­brewed ingenuity and people-­driven philosophies that have made Starbucks one of the world's “most admired” companies, according to magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-­the “partners”-­and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to Filled with real-­life insider stories, eye-­opening anecdotes, and solid step-­by-­step strategies, this fascinating book takes you deep inside one of the most talked-­about companies in the world today. For anyone who wants to learn from the best-­and be the best- is a rich, heady brew of unforgettable user-­friendly ideas.

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