50 Management Ideas You Really Need to Know
by
Edward Russell-­Walling

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Title: 50 Management Ideas You Really Need to Know

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19 downloads, last downloaded at October 16, 2016

ISBN: 9781623651879

The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-­sized topics expound the wisdom of the well-­known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.

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