May be you will be interested in other books by Howard Schultz:

Onward: How Starbucks Fought for Its Life without Losing Its Soul
Howard Schultz


Title: Onward: How Starbucks Fought for Its Life without Losing Its Soul

19 downloads, last downloaded at March 17, 2018

ISBN: 9781609613464

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In, he shares the remarkable story of his return and the companys ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fastpaced narrative is driven by day-­to-­day tension as conflicts arise and lets readers into Schultzs psyche as he comes to terms with his limitations and evolving leadership style. is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. represents Schultzs central leadership philosophy: Its not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every daya sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be.

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