1642 books for genre «Books ~~ Business & Economics~~ Entrepreneurship»

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56 downloads


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You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,­000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-­all at the same time. contains a robust blend of home-­brewed ingenuity and people-­driven philosophies that have made Starbucks one of the world's “most admired” companies, according to magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-­the “partners”-­and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to Filled with real-­life insider stories, eye-­opening anecdotes, and solid step-­by-­step strategies, this fascinating book takes you deep inside one of the most talked-­about companies in the world today. For anyone who wants to . . .

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15 downloads


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An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. will help you grow your business in a productive, assured way.

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172 downloads
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In The Power of Your Subconscious Mind, Dr. Joseph Murphy gives you the tools you will need to unlock the awesome powers of your subconscious mind. You can improve your relationships, your finances, your physical well-­being. Once you learn how to use this unbelievably powerful force there is nothing you will not be able to accomplish. Join the millions of people who have already unlocked the power of their subconscious minds. I urge you to study this book and apply the techniques outlined therein; and as you do, I feel absolutely convinced that you will lay hold of a miracle-­working power that will lift you up from confusion, misery, melancholy, and failure, and guide you to your true place, solve your difficulties, sever you from emotional and physical bondage, and place you on the royal road to freedom, happiness, and peace of mind.- Dr. Joseph Murphy

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52 downloads


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As instructive as it is innovative, will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This visual blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-­shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine. With, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service . . .

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28 downloads


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Richard Branson is an iconic entrepreneur and the founder of Virgin Airways, Virgin Records, and many other Virgin businesses around the world. Now he shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. Combining invaluable advice with remarkable, and candid stories of Virgin's greatest achievements, as well as some of its setbacks, this is a dynamic, inspirational, and truly original guide. Whether you are an executive, an entrepreneur, or are just starting out, Branson strips business down to show how you can succeed and make a difference.

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45 downloads


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Do you enjoy being alone? Prefer keeping your personal life to yourself? Hate small talk? Wish the people you do business with would stop yakking and get to the point? If so, you may have been sold a bunch of malarkey when it comes to bringing in customers. Contrary to the stereotype in our culture, introverts can excel at marketing. This ebook describes dozens of ways in which introverts can approach networking, publicity, getting published, speaking in public and other common marketing activities while being true to their personality. A bookworm as a child, author Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. She’s the author of more than a dozen books, including 6 Steps to Free Publicity, now in its third edition, and Persuading People to Buy. She also mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies. Marketing for Introverts was recently highlighted in the Philadelphia . . .

Book rate:
39 downloads


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Everyone borrows money: to buy a house, to buy a car, to buy an office block, to buy a business. When you borrow money you are usually dramatically improving your lifestyle, and your chances of making your first or 50th million. You are also probably taking the second-­biggest risk of your life - behind getting married and having kids. Like all risks, this one carries the promise of great rewards. There is no doubt that the quickest way to millionairedom is through borrowing money, and we would always encourage everyone to make a million dollars if they can! But whether you make that million or only $100,­000 can depend heavily on the deal that you can negotiate with your friendly banker. But what do you know about banks and bankers? Do you know how they arrive at the amount they will lend you? Do you know how to qualify for the cheapest interest rates? Do you know why it is that one bank will say no, yet the one across the road will say yes? In short, do you know the rules that . . .

Book rate:
37 downloads


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When Chris Zane bought his bicycle shop at age 16, his business struggled until he discovered the secret that catapulted his store into one of the largest in the country. His secret? Provide unbelievable, over the top, excessively generous customer service. Chris Zane isn’t a management consultant or professor preaching a theory of customer service; he’s a hands-­on entrepreneur whose customer service approach has yielded enormous success. Zane has become a business celebrity, including being featured in the most recent round of American Express television ads. Featured in the New York Times and in Associated Press articles and bestowed numerous awards for its unique business practices and outstanding customer relations, Zane’s Cycles has produced ideas thought by many to be pie-­in-­the-­sky. But these counterintuitive concepts have proven to be hard-­headed and effective. For example, Zane’s offers a trade-­in program for families who can turn in bicycles their kids have outgrown for . . .

Book rate:
16 downloads


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Thinking of starting a technology-­enabled business? Or maybe you just want to increase your technology mojo so you can do your job better? You do not need to learn programming to participate in the development of today’s hottest technologies. But there are a few easy-­to-­grasp foundation concepts that will help you engage with a technical team. explains in practical, actionable terms how to Even if you have a desire to learn to program (and I highly recommend doing whatever unlocks your ‘inner tinkerer’), these foundation concepts will help you target what exactly you want to understand about hands-­on technology development. While a decade ago the barriers to creating a technology-­enabled business required a pole vault, getting started today only requires a determined step in the right direction. supplies the tools prospective entrepreneurs and business enterprises need to avoid common pitfalls and succeed in the fast-­paced world of high-­tech business. Successful execution . . .

Book rate:
15 downloads

Books for genre Books ~~ Business & Economics~~...