General Ebooks Apps

You can get General e-Books Desktop Reader here (BETA)

For Android - get APK or use QR-code below

General Ebooks for Android

1 results for request «bob batchelor bryan p delaney charles conaway daniel cochece davis dave robinson deborah clark vance dedria givens carroll elizabeth barfoot»

Try to search for more results on General Files

Page 1 from 1


Author:

Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today. The book's core objectives are addressed over three sections. In the first part of Rock Brands, the authors examine how established mainstream artists/bands are continuing to market themselves in an ever-­changing technological world, and how bands can use integrated marketing communication to effectively 'brand' themselves. This branding is intended as a protection so that technology and delivery changes don't stifle the bands' success. KISS, AC/DC, Ozzy Osbourne, Phish, and Miley Cyrus are all popular musical influences considered in this part of the analysis. In the second section, the authors explore how some musicians effectively use attention-­grabbing issues such as politics (for example, Kanye West and countless country musicians) and religion (such as with Christian heavy . . .

Book rate:
11 downloads

Related queries:

Search Result