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Influence: Science and Practice is an examination of the psychology of compliance (i.­e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes.­" Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. New Reader's Reports are included in the Fourth Edition and . . .

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Buy Now for $11.­03

Influence, the classic book on persuasion, explains the psychology of why people say "yes"-­and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-­five years of rigorous, evidence-­based research along with a three-­year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-­and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Published: Tuesday, June 2, 2009
Subject: Self-­help / General
Language: English

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166 downloads
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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-­five years of rigorous, evidence-­based research along with a three-­year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.­Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.

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17 downloads


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Depois de passar anos caindo na lábia de vendedores, arrecadadores de doações e operadores de telemarketing, o psicólogo Robert B. Cialdini resolveu se dedicar ao estudo da persuasão. Ele queria entender quais são os fatores que levam uma pessoa a dizer “sim” a um pedido e que técnicas exploram melhor esses fatores. Reunindo dados das mais recentes pesquisas científicas sobre o assunto, his­tórias de gente comum e a experiência adquirida ao se infiltrar em organizações que treinam os chamados “profissionais da persuasão”, Cialdini criou uma obra acessível, informativa e indispensável a todos aqueles que querem saber como influenciar pessoas e, ao mesmo tempo, se defender dos manipuladores. Seis princípios psicológicos básicos governam o comportamento humano quando tomamos uma decisão e podem ser usados como verdadeiras armas: Reciprocidade: nos sentimos compelidos a retribuir, nem sempre de forma van­tajosa para nós, o que outra pessoa nos proporcionou Compromisso e coerência: . . .

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2 downloads


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Com’è possibile accrescere la propria capacità di persuasione mettendo il pubblico a disagio? Quale errore comune genera messaggi autodistruttivi? Quando può una richiesta minima aprire una grande prospettiva? Iniziare sottotono o con uno squillo ...

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5 downloads


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Robert B. Cialdini Lessons: Learn Influence & The Psychology of Persuasion
Today only, get this Amazon bestseller for just $2.­99. Regularly priced at $4.­99. Read on your PC, Mac, smart phone, tablet or Kindle device.

This book is a summary of Influence: The Psychology of Persuasion by Robert B. Cialdini.

This summary is meant to take the absolute core principles of the original book and break it down into distilled pieces of knowledge at your convenience.

Here Is A Preview Of What You'll Learn...
Weapons of InfluenceReciprocationCommitment and ConsistencySocial ProofLikingAuthorityScarcityMuch, much more!
Amazon allows refunds for up to 7 days, so there is NO RISK on your part! Download your copy today!

Take action today and download this book for a limited time discount of only $2.­99!

Keywords: Influence, The Psychology of Persuasion, Robert B. Cialdini

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6 downloads


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Com’è possibile accrescere la propria capacità di persuasione mettendo il pubblico a disagio? Quale errore comune genera messaggi autodistruttivi? Quando può una richiesta minima aprire una grande prospettiva? Iniziare sottotono o con uno squillo di tromba? Che cosa induce le persone a comprare? Chi è il miglior persuasore? L’avvocato del diavolo o chi dissente apertamente? Qualunque sia il nostro ruolo all’interno di un processo lavorativo, sappiamo fin troppo bene quanto il successo dipenda dalla capacità di portare gli altri a dire «sì» alle nostre richieste. Non sempre, però, siamo a conoscenza dell’enorme quantità di studi condotti sui fattori che influenzano i processi decisionali delle persone. Noah Goldstein, Steve Martin e Robert Cialdini, massimi esperti nell’ambito della persuasione, riuniscono e traducono in questo libro sessant’anni di ricerche scientifiche sull’argomento. Ricco di aneddoti, consigli pratici e vere e proprie tecniche da applicare sia in ambito . . .

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3 downloads


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Summary of the famous book Influence - The Psychology of Persuasion by Robert B. Cialdini. Compliance professionals - sales operators, fund-­raisers, recruiters, advertisers - keep making us behave to their tunes. How do they do it? Through Weapons of Influence described in the book. The summary is concise, but covers all the relevant learning from the book

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8 downloads


Author:

, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-­five years of rigorous, evidence-­based research along with a three-­year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of will move you toward profound personal change and act as a driving force for your success. Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.

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10 downloads


Author:

Perché una richiesta formulata in un certo modo viene respinta, mentre una richiesta identica, presentata in maniera leggermente diversa, ottiene il risultato voluto? Cialdini, segnando una vera e propria svolta nella psicologia sociale contempora...

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3 downloads


Author:

Influence ...­in 30 minutes is the essential guide to understanding Cialdini's research in the psychology of everyday decision making. - Learn how to defend yourself against manipulation techniques - Discover how to harness the power of persuasion. This 30 Minute Expert guide offers: - Practical applications for anyone interested in learning how to use the six weapons of influence to move others to say yes (or to learn to say no) - Insights to how automatic responses leave you open to exploitation--­for instance, the reason why you purchase a product only because it is available for a limited time - Techniques for defending against manipulation tactics used by advertisers, salespeople, swindlers, or even friends and colleagues - Intriguing case studies, a brief synopsis, and definitions of key terms About the 30 Minute Expert Series The 30 Minute Expert Series is designed for busy individuals interested in acquiring an in-­depth understanding of seminal works. The series offers . . .

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1 downloads


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Intended for scholars and professionals interested in cross- and multicultural research into the mechanisms of the social influnce process.

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0 downloads


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Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are named Dennis improve your persuasive prowess? Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! . . .

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1 downloads


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Perché una richiesta formulata in un certo modo viene respinta, mentre una richiesta identica, presentata in maniera leggermente diversa, ottiene il risultato voluto? Cialdini, segnando una vera e propria svolta nella psicologia sociale contemporanea, ha scoperto che alla base delle migliaia di tattiche usate quotidianamente dai persuasori ci sono sei schemi fondamentali: in questo libro ne rivela tutti i meccanismi di funzionamento. Titolo originale: Influence. The Psychology of Persuasion (1984, 1993).

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4 downloads


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Tutti noi abbiamo qualcuno da persuadere: il capo, un collega, un cliente, il nostro compagno, i nostri figli o un amico. A prescindere da chi dobbiamo convincere, quando si tratta di influenzare il comportamento altrui, spesso a fare le differenz...

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1 downloads


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„Un aspect atractiv al prezentei ediții stă în capacitatea sa de a fi o lectură plăcută și practică, rămânând în același timp un document științific util deopotrivă cercetătorilor și publicului general. Pentru specialiști, cartea de față poate reprezenta o schimbare agreabilă de ritm (de la materialele de studiu obișnuite), care, totuși, nu face rabat seriozității științifice. De asemenea, atât pentru cercetători cât și pentru publicul larg, cartea aceasta poate fi considerată o modalitate de a demonstra că, printr-­o prezentare adecvată, ceea ce pare a fi doar un text științific fad se poate dovedi a fi, în realitate, un text plin de viață, folositor și relevant pentru toata lumea.­“ – Robert B. Cialdini

Book rate:
4 downloads

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